Презентация на тему: "Презентация по английскому языку на тему "Sensory Marketing Tricks" (внеурочная деятельность)"

Sensory Marketing Tricks
How we are all affected by scents in our life
Составил: Глеб Радюк, студент ТГПУ, факультет ИИЯМС

It is a well known fact that our memory and smells are tied closely together. More than pictures or sounds, a scent can really bring back memories and invoke emotions. Companies know this strategy all too well and make use of scents and sounds to jolt your brain into liking or enjoying something. The true secret of successfully marketing a product is to pair a store or a product with a specific scent. If you feel at home in a store, you are more likely to buy something.
Marketing and Scent

Real Sent of Plastic
Buyers of Apple computers, iPhones and other products know it all too well, the smell of a new device. This very specific smell is rumored to come from inside the devices, but some have suggested that the packaging is responsible. The plastic iPhone has the same smell as the aluminum MacBook, so the scent is probably not added to the plastic. Apple has never owned up to these tactics, but an Apple Mac scent has been produced by the Air Aroma company, combining the smells of cardboard, ink and other ingredients. If you can’t afford a Mac, you can at least make your old PC smell like one.

Holiday Bleach
The Holiday Inn hotels chain has been using scents combined with the right kind of music to invite you to stay longer in their rooms, lobbies and bars. The company uses a rose scent for weddings and a leather-based scent for business meetings and similar functions. Even the chlorine pool smell comes from a bucket of powder that is added to the air system in the mornings! Should you have something to celebrate, the Holiday Inn will make your party smell fruity! This type of sensory marketing is used by many hotel chains.

Fries: Music To Your Ears
MacDonald’s use aggressive tactics to sell you their fries and other products. Focusing on lunch time in the day the company throws adverts out that are specifically aimed at those driving a car. One advert for fries features a sound that you could describe as something in between a deep fat fryer and a car heating system. The voice over even announces that the smell of fries being cooked will be transferred to your car, after which you are prompted to go and buy some. This type of advertising can hardly be called subliminal. Apparently the company thinks that subtlety should not be wasted on its customers. That’s why their restaurants feature so much red. Pay, eat fast and go away quickly. Before you can even ask for the wireless password and stay.

M&M’s Don’t Smell
The famous M&M World Store in London has a surprisingly strong chocolate scent when you walk in. You would expect that wouldn’t you? You want to feel like you are entering Willy Wonka’s chocolate lab when you go there. But then you look around and realize that all their wares are prepackaged. And you realize that the strong smell of chocolate is being sprayed at you with a vengeance. And your happy chocolate bubble bursts.

Smell of Weight Loss
If you think that you are overweight because you ingest more calories that you burn off, or because your digestion is slow, think again! You’re just not sniffing up the right scent. Apparently tests have shown that surrounding yourself with the right weight loss promoting scent can help you shed those pounds in a heartbeat. There is a huge marketing machine behind this notion and a lot of aromatic companies really want you to drop your money on that new scent that makes you lose weight.

Smells Like Bread
Net Cost is pretty big on using scents to make you put some more stuff in your shopping trolley. The scents of chocolate and of fresh bread are used in the shops air system. The Net Cost grocery store in Brooklyn New York was one of the first supermarkets to use this to influence their customers senses, and apparently it really works to make people slow down and check out the products displayed in the shop areas where the goods can be found.

Thank you for attention!!!