Презентация на тему: "Презентация по английскому языку на тему "Проблемы современной модной индустрии", Starlight 10"

The problems of modern fashion industry
Performed: Berezina Irina
Vladimirovna
School 30 ,
Balashikha, 2022

Image is the general opinion most people have of a company or product. Brand image is the opinion people have of a brand.

Marketing experts work hard to create brands and promote the brand image through advertising campaigns.

The image of the brand has to appeal to the target market.

The high cost of fashion shows is worth every dollar to the industry

Fashion shows may be expensive, but the idea is to create a buzz

The true capital of fashion is Paris or New-York?

Advertising campaigns don’t just sell products. They sell a lifestyle.

Fashion houses, such as Versace and Yves Saint Laurent, are choosing celebrities for their advertising campaigns

Newspapers are more interested in what film stars wear to the Oscar (Academy Awards) than in fashion shows

The adventures of Loss leader in Fashion industry

People expect luxury goods to last longer than other goods, but they expect to buy the newest style for less.
 

The fashion world invests a huge amount of money on fashion shows which promote their label or logo

Comparison
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